Market Research

Real market knowledge is critical when entering a new market, or, indeed,further developing an existing one. Local market knowledge can only be gained from working with people who are locally based and understand the local business drivers.

For software companies wishing to enter a new market we will undertake the initial market research required in order to identify the opportunities in the markets.

On completion of the market research we will provide you with a comprehensive Business Plan with the results of the research. This will be the foundation of our recommendations for moving forward.

The market research and business plan will include:


Current Market Situation

  • Market analysis
  • Competition and products
  • Market size
  • Recommended Strategy

  • Goals and objectives
  • Recommended market segment
  • Customer targets
  • Main competitors

  • Opportunity Analysis

  • Objective analysis
  • Scope of opportunity
  • Suggested market segment
  • Entry opportunities
  • Market penetration potential
  • Business Initialtives Market ResearchAction Plan

  • Dealer appointment
  • Promotional activities
  • Marketing

  • Business-Initiatives BDS Ltd

    T: +44 (0)1243 573155
    E-mail: Enquiries

    Longreach, Bosham Hoe, Chichester, West Sussex, PO18 8EU
    United Kingdom
    Registration Number: 5274097

    Business Initiatives BDS Ltd
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